Sony Bravia 'Play-Doh'
Original Title:Sony Bravia 'Play-Doh'
Director(s): Frank Budgen & Darren Walsh
Production Company:Gorgeous and Passion Pictures
Year of Production:2007
Nationality:UK
Screening Format:BETACAM SP NTSC
Running Time:1:30
Category:Promotional Animation
 
Techniques:
3D Computer & Animated Objects

Synopsis:
In this spot Manhattan is overrun by a multitude of colourful “playdoh” rabbits. They start to emerge in ones and twos from drainage pipes and manhole covers and gather in greater numbers until they fill streets and squares. As the rabbits touch they stick together and form a giant wave, which heralds the start of some spectacular animated transformations. The wave breaks and an enormous whale appears out of the pavement, as if it were the surface of the water. The whale dives and reappears transformed into a giant orange rabbit, which in turn dissolves into hundreds of animated boxes moving in an explosion of kaleidoscopic colour.



Darren Walsh
Darren Walsh is a director, animator and writer, who uses both stop frame animation and live action in his work. He is probably best known for Angry Kid, an animated series which features an annoying teenager who is continually aggravating his parents, younger sister and friends. Angry Kid, which was produced at Aardman Animations, has won numerous awards including Best Animated Short at the World Comedy Short Film Festival, Toronto in February 2003.