Andra Sheffer Executive Director, Bell Broadcast and New Media Fund
Distribution Alternatives: Animation for the Digital Masses
Fast Track Session 2

Andra Sheffer is the Executive Director of three private funds supporting the Canadian television and new media industries: the Bell Broadcast and New Media Fund which invests in Canadian television programs and their associated new media projects; the Independent Production Fund which invests in dramatic television series; and, the COGECO Program Development Fund for the development of dramatic series and MOW’s and the production of MOW’s. From 1979-89 she was the founding Executive Director of the Academy of Canadian Cinema and Television. She lectures at Ryerson University on the business of television and is the editor of New Media, New Business: The Producer's Guide(2001) and Create a Winning Proposal - The Handbook for New Media Producers (1999) as well as the co-editor of MAKING IT: the Business of Film and Television Production in Canada (1986 &1995). Previously she served as the Managing Director of the Toronto International Film Festival, and with the federal government as a Certification Officer setting up the original CAVCO office (and Canadian content “point” system), and at the Film Festivals Bureau promoting Canadian films internationally. She is a member of the President’s Advisory Council for the New Media Design Program at Sheridan College, the President’s Advisory Council for Public Affairs and Management at Carleton University, and the Banff Foundation’s NextMedia International New Media Festival Advisory Board.

Meet with Andra at Fast Track Session 2 (Thursday, September 22, 1:30 pm – 3:00 pm)

The Bell Broadcast and New Media Fund provides grants to independent new media and television producers to develop and produce interactive digital content (ie. websites, mobile content, iTV), and their associated Canadian television programs. Eligible projects must include both a television component as well as a new mew media component. The broadcast component is eligible for a grant equal to 75% of Canadian licence fees to a maximum of $75,000. The new media component is eligible for development funding of 75% of the costs of
development to a maximum of $50,000 as well as up to 75% of the cost of production to a maximum of $250,000. Approximately $5.5 M is contributed by Bell ExpressVu annually to the Fund. In addition, an endowment of $10 M was made through the BCE/CTV benefits program.