Marcus Lim Senior Management Executive (Market Development), Media Development Authority
Growing Markets: Focus on Singapore

As part of the Industry Development (Market Development) team at the MediaDevelopment Authority of Singapore, Marcus Lim initiates schemes and activitiesto encourage Singapore-based media companies to expand their marketoverseas. Activities supported include business development missions led byMDA, market studies, and participation at international trade markets. The MediaDevelopment Authority of Singapore (MDA) aims to develop Singapore into aglobal media city. Its “Media 21”strategy seeks to create a vibrant environmentfor the industry and public via five key thrusts: establish Singapore as a mediaexchange; export “Made-by-Singapore”content; internationalise local mediacompanies; nurture local media talents; and develop digital media.